We wake-up the growth power
of your marketing.

Canablava helps fast-growing B2B IT companies meet their business goals by reshaping and optimizing their marketing funnel.

to SaaS Model

your lead cycle

a full marketing unit

We built EMMA, a proprietary blueprint designed for B2B IT companies

EMMA (Early Marketing Maturity Accelerator) is a action-based analytical framework aimed to rebuild marketing with a business perspective.
We developed EMMA by leveraging more than twenty years in B2B marketing around the world.
We combined our experience with & within start-ups, IT leaders, consulting firms & worldwide marketing agencies. 

Step 1:
We run a diagnostic of your marketing architecture vs. your business target
Step 2:
We strenghten your marketing processes, people and technology
Step 3:
We test drive the changes with live marketing activities
Step 4:
We hand it over to your team
Month 1
Month 2
Month 8

EMMA Diagnostic


One to three weeks

Marketing contribution to business
Marketing organization healthcheck
Marketing funnel healthcheck
Marketing tools configuration healthcheck

EMMA Foundations

Price on scope

6 to 9 months

Full marketing diagnostic
Sync the Marketing Funnel with business objectives
Align the core message
Optimize digital channels configurations
Setup marketing routines
Optimize marketing unit organisation
Optimize marketing content
Run inboud marketing activities
Increase MQLs volume and quality
Sync marketing & pre-sales
Optimize events management

EMMA Accelerate

Price on scope

Post EMMA Foundations

Regular funnel check-up
Marketing funnel optimization
Account Based Marketing
Product launch
Market penetration

Some of our clients feedback

När jag började på Dapresy fann jag ett mycket välstrukturerat arbete som gav mig möjlighet att genast kliva in i min roll. Antoine/Canablava hade krattat manegen i alla dimensioner och det var bara för mig att ta över.

Charlotte Hulterstam
CMO, Dapresy

I want to thank Antoine for his great contribution in developing digital marketing as an important engine supporting our re-positioning and business growth during the past two years and recently driving the tieto.com renewal project.

Erk Johannisson
CMO, Tieto

Canablava really turbo charged the leads with digital marketing!

Rudy Nadilo
President North America, Dapresy

Canablava has been leading the optimisation of our communication strategy and tools to support the launch of our activities in Asia pacific over the last months.
We view Canablava as an efficient and proactive action-minded business partner eager to understand and anticipate our needs for existing and future projects.

Sebastien Bruyant
Manager, Alcora Global

Very fast understanding of our Silver economy market, effective listener, very creative and able to bring great ideas to explain our value proposal. Canablava helped us to decrease the complexity of our website and to get incoming calls from prospects.

Stephane Moriaud
Co-founder Predical

Canablava came on board to work with Sweden India Business Council's online identity. SIBC was looking to make big changes in a very short period of time. Antoine and his team were nothing short of amazing about the way in which they were able to meet the requirements, explain options and advise SIBC on which steps would best fit overall targets. In addition he is a great to work with - easygoing, very patient and readily accessible.

Arati Davies