For the past 20 years we’ve been helping B2B technology companies to grow, first in Europe and India and in Scandinavia since 2012

Canablava leverages twenty years of digital marketing experience within B2B IT companies such as Tieto, via worldwide agencies (for clients such as Lenovo and IBM), building startups and operating various consulting missions.

We’ve developed a short but intensive blueprinted program focused on building good funnel foundations. In practice, this means two things:

  • All marketing channels should be strongly integrated, so that you can easily follow a lead’s journey from ‘anonymous’ to ‘client’
  • All marketing channels should be built so that they can be continuously optimized, streamlining the conversion process

All too often we’ve seen companies devote time to marketing automation or website redesign, without considering these activities from a coherent, holistic perspective.

As we examined the architecture, we realized that there was a need for a second level of integration – between process, people, and platform. A good website is, of course, important, but gains reals value when supported by sound architecture, an optimal team, and strong integration with other digital channels. For this reason, we have a multi-disciplinary approach to marketing, an approach which looks at architecture, data, and anthropology.

From Tieto to IBM, from the Ogilvy Group to Lenovo, from Verdane to Sapient, we are proud to have helped prestigious companies to create, innovate and grow faster.

Now it’s your turn!

Antoine Heftler

Architecture & technology

Antoine has been working for the past twenty years within advertising agencies (O&M), start-ups and large enterprises (such as Tieto) in France, India, Central Europe, and (since 2012) in Scandinavia.

During this time he’s engaged directly with IT companies, or through their investors or marketing agencies. He has coordinated local teams, international networks, off-shored and outsourced organizations.

This mix of experience gives him a genuine 360º perspective of company’s marketing and strategy and allows Canablava to transform data into insights, insights into actions, and actions into optimization.

He started Canablava in 2012 and is the CEO of the organisation.

Julien Clément


Julien is an experienced anthropologist, with fifteen years of research. He holds a Ph.D. in Anthropology from the University of Provence in France, bridging Anthropology and Cognitive Science in the study of teams.

He spent two years at the University of California, San Diego for his post-doctoral studies and was also studied at the University of Chicago. For six years he held the position of Deputy Director of the Research and Higher Education Department in a renowned Paris museum before moving to Stockholm, where he studied marketing at Hyper Island.

He is now a consultant for Canablava